Who We Are

Afaf Merheby

Afaf is specialized in Fintech, Real Estate, Family Businesses, and Investment Holdings, as well as General Finance and Marketing functions. She has worked on the successful delivery of multiple senior executive roles including Chief Executive Officers, Chief Financial Officers, Chief Investment Officers and Chief Marketing Officers of publicly traded companies, business conglomerates, and privately-owned organizations across the Arabian Gulf / GCC countries with focus on Saudi Arabia, and the United Arab Emirates (UAE).  Apart from placing forward thinking entrepreneurs with clients, she took part in multiple initiatives including Rasd’s rebranding and business development.

She holds a Bachelor of Science in Landscape Architecture from the American University of Beirut and a Master’s Degree in Project Management with a specialization in Emotional Intelligence from the Westminster Business School of London.