What is behind a rebrand: Facebook’s Meta as an example

The first order of business is acknowledging that a brand is far more than the company’s name and logo. Instead, the brand is a promise delivered, an idea, or the way the company or its products are perceived in the minds and hearts of people.

The vital factors for entrepreneurial success

Entrepreneurs are the backbone of numerous economies across the globe. They bring together resources, invest time and money, and assume financial risk to create value, resulting in a return on their investment.

How to Build a Strong CEO-Board Relationship

The CEO-board relationship is defined by positions that differ but are interdependent. For example, as CEO, you are responsible for establishing and implementing strategy, while the board oversees approving and advising you on it.

Successful Leadership: What is it and why is it important?

Forbes defines leadership as a process of social influence that maximizes the efforts of others towards the achievement of a goal. Author Kevin Kruse says leadership has nothing to do with seniority, titles, or personal attributes. It is also much different than management.

Culture: Performance or Growth?

Performance driven cultures were regarded as ideal and were therefore the dominant force. More recently however, there has been a major shift and the growth culture approach is gaining more adoption.

Here’s how to empower employees to speak up

Employees and organizations find themselves in a situation of ambiguity and at times confusion because of the pandemic. There is significant uncertainty about the norms that will be adopted in the future.

Toxic Employees and How to Manage Them

Toxic employees exhibit negative, unprofessional, or unethical conduct towards the entity they work for and the people they work with. They are considered harmful to an organization’s overall well-being because their attitudes and actions directly sap motivation on an individual and organizational level.

Culture fit and leadership success in Saudi Arabia

Leadership is a perpetually evolving concept. Some advocate leadership is a consequence of nature, others by nurture.

Harvard Business Review has described leadership as “one of the most talked about yet least understood social phenomena on earth”.

Planning your career? Personality matters

Almost every aspect of an individual’s career is determined directly or indirectly by personality. This includes career choice, performance, and even satisfaction. So how does it work?