How many times have you discovered a solution to a problem before going to bed, while doing your favorite sport, by taking a long drive or simply by engaging in activities you enjoy or relieve whatever stresses you are dealing with?
The unconscious mind is more suited to creative insight than the conscious mind where ideas roam free in novel patterns and unpredictable associations.
Innovation and creativity have become some of main themes organizations are focused on. More so in Saudi Arabia where we find that significant efforts are being applied by organizations and leadership to cultivate these qualities in their respective talent pools to help drive the economy in the post-oil era as mentioned by Dr. Hayat Sindi – the first Saudi and female scientist to become a UNESCO goodwill ambassador for sciences.
Organizations are running an innovation marathon, racing to deliver the most innovative and convenient services and products. Look at Amazon’s drone deliveries as an example, or the growth of the Fintech industry sector in Saudi Arabia.
Creativity vs Innovation
The distinctions between creativity and innovation are sometimes missed, and some mistakenly use the words interchangeably. It is important to note that while creativity is an internal process for creating new ideas, innovation refers to the implementation of such ideas.
Anna Powers, the first woman to be awarded the global STEM leadership prize, considers creativity as the skill of the future, she explains that it is one of the few components a computer lacks as it cannot dream up a vision for the future.
According to a study published by HBR, creativity alone is not enough to yield business results; ideas must be implemented, risk has to be taken, and no matter how flexible an organization is, there should be a certain discipline, order, and therefore some amount of conformity.
Global Innovation Index (GII)
According to the GII, Saudi Arabia’s ranking has been decreasing in the past years; it was at #49 in 2016, #55 in 2017, #61 in 2018, and finally #68 in 2019. This highlights that more focus needs to be applied on innovation, which in turn will support the diversification of the economy and create sustainable business growth.
Creativity & Innovation at C-Suite
CEOs and HR personnel find themselves compelled to apply agility in adapting to market conditions, selectively electing C-Suite executives who can actively take the innovation marathon to the next level and drive growth throughout organizations with minimal disruptions of business operations.
Electing C-Suite leadership requires an ability to differentiate between creative leaders and innovative leaders. This sometimes poses a challenge to many organizations and their respective talent acquisition teams – there are several factors related to cognitive abilities and personality traits that cannot be demystified in regular interviews.
Using Science to Our Advantage
Through testing, Rasd uncovers underlying cognitive and personality factors that constitute the basis of innovative leadership. Our testing includes assessments of executives’ creative thinking abilities in comparison to others, their behavioral tendencies to be radical while taking calculated risks, and much more.
Does your leadership team have what it takes to take on the innovation marathon? Find out with Rasd Leadership Consulting.