Skyscrapers
Yassmine Alieh

The first order of business is acknowledging that a brand is far more than the company’s name and logo. Instead, the brand is a promise delivered, an idea, or the way the company or its products are perceived in the minds and hearts of people.

Forbes defines leadership as a process of social influence that maximizes the efforts of others towards the achievement of a goal. Author Kevin Kruse says leadership has nothing to do with seniority, titles, or personal attributes. It is also much different than management.

Employees and organizations find themselves in a situation of ambiguity and at times confusion because of the pandemic. There is significant uncertainty about the norms that will be adopted in the future.