The first order of business is acknowledging that a brand is far more than the company’s name and logo. Instead, the brand is a promise delivered, an idea, or the way the company or its products are perceived in the minds and hearts of people.
Forbes defines leadership as a process of social influence that maximizes the efforts of others towards the achievement of a goal. Author Kevin Kruse says leadership has nothing to do with seniority, titles, or personal attributes. It is also much different than management.
Toxic employees exhibit negative, unprofessional, or unethical conduct towards the entity they work for and the people they work with. They are considered harmful to an organization’s overall well-being because their attitudes and actions directly sap motivation on an individual and organizational level.
Leadership is a perpetually evolving concept. Some advocate leadership is a consequence of nature, others by nurture.
Harvard Business Review has described leadership as “one of the most talked about yet least understood social phenomena on earth”.