Skyscrapers
Board of Directors

The first order of business is acknowledging that a brand is far more than the company’s name and logo. Instead, the brand is a promise delivered, an idea, or the way the company or its products are perceived in the minds and hearts of people.

The CEO-board relationship is defined by positions that differ but are interdependent. For example, as CEO, you are responsible for establishing and implementing strategy, while the board oversees approving and advising you on it.